Casino is a fascinating movie that explores a little-known part of Vegas history. It reveals the mafia’s fall from power in the city that mints money by the billion. It also tells the story of how huge gambling corporations took over Sin City and created a new type of entertainment.
The main idea that Casino drives home is that gambling is not a way to make money, but rather an entertaining activity. The odds are stacked against the gambler, so it is very difficult to walk away from a casino with more money than you entered with. Seeing other people win gives the impression that you can too, but the truth is that you probably won’t.
Almost every game in a casino has an expected house edge, meaning that the casino will lose money on most bets. However, casinos know that they can count on their high rollers to give them gross profits. Therefore, casinos offer these bettors extravagant inducements such as free spectacular entertainment, luxury living quarters, reduced-fare transportation, and many other perks.
Casinos can use lighting, smell, and visual media to create a manufactured euphoria in their patrons that makes them want to keep gambling. For example, many casinos waft a pleasant smell through their ventilation systems to make customers feel more comfortable. In addition, they often play soothing music and use video screens to promote their games and events. While this approach can be effective, it is important to realize that demographics alone won’t predict consumer behavior.