A Casino Marketing Strategy That Goes Beyond the Gaming Floor


After the success of Goodfellas, Universal greenlighted Casino, a sequel with Martin Scorsese in the director’s chair and stars Robert De Niro and Joe Pesci in their mob roles. At a time when violent, profane criminality was en vogue (see Quentin Tarantino’s gangster epic Pulp Fiction), Casino seemed to be a surefire winner.

The film’s depiction of the casino as an inescapable nexus of vice and greed is undeniable. Elaborate surveillance systems provide a high-tech eye in the sky, allowing security workers to watch every table, window, and doorway on a monitor. They can also be adjusted to focus on suspicious patrons by workers in a room filled with banks of security monitors.

A casino should offer a variety of things to do beyond gambling on games. This can include luxurious hotels, cutting-edge technology, spa and health club amenities, a top-notch restaurant, and a range of events and group business. A well-rounded casino marketing strategy should focus on all of these things, as well as the gaming floor.

Whether it’s the flashing lights, the sound of clinking slots, or the intoxicating smell of pure excitement, there is something about a casino that is alluring to people. Casinos need to do everything they can to evoke that feeling in their visitors. The best way to do this is with an omnichannel approach that includes web, social media, mobile, and email marketing. This helps to ensure that customers can access what they want, when they want, and where they are.